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WORLD TRADE DISPLAY A VENDITALIA 2026, INTERVISTA A RICCARDO TACCARDI

World Trade Display è lieta di condividere la pubblicazione dell’intervista del proprio fondatore Riccardo Taccardi, realizzata in occasione della fiera Venditalia, a maggio 2026.

Un ringraziamento speciale agli organizzatori e a tutti coloro che hanno reso possibile questo importante momento di confronto. È stata un’ottima occasione per parlare della nostra azienda, dei nostri prodotti e delle nuove prospettive del settore.

Nel panorama del digital signage applicato al vending, WTD – World Trade Display continua a distinguersi per un modello produttivo solido e specializzato: joint venture dirette con factories nel Far East per la realizzazione di display progettati specificamente per il settore vending, destinati al mercato italiano ed europeo. La gamma WTD comprende soluzioni da incasso e free standing, disponibili in diversi formati e pensate per rispondere alle esigenze di installazione dei costruttori e degli operatori.

Ma WTD non è solo hardware. L’azienda investe costantemente anche nel design, per rendere l’esperienza utente più attrattiva e orientata all’acquisto, e nel software, aggiornato in linea con le più recenti innovazioni tecnologiche.

In occasione di Venditalia 2026, Fabio Russo ha incontrato allo stand WTD Riccardo Taccardi, CEO e fondatore dell’azienda, per approfondire questa visione.

 

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.