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WTD, Innovation and Aesthetics in the Gaming & Entertainment World at ENADA 2026

World Trade Display confirms its participation in ENADA 2026, where it will be exhibiting in Hall C1 – Stand 69, a key meeting point for operators and professionals in the Gaming & Entertainment sector.

 

On this occasion, WTD will unveil in absolute preview the new Display Light Bar Multicolor Surround series dedicated to AWP & VLT Gaming Machine Solutions, named BUBBLE. This completely renewed range is the result of careful listening to market needs and extensive hands-on experience, and has been designed to deliver an innovative, smart, and emotionally engaging solution.

The new displays have been developed to create new business opportunities even in limited spaces, effectively addressing the needs of operators working in environments such as bars and small gaming venues, without compromising visual impact or quality.

 

The proposal is aimed in particular at entertainment operators across different levels and contexts, who are increasingly focused on meeting the growing demand for immersive solutions with high aesthetic and communication value. The starting point of this innovation is the Curved Display, designed to enhance the entire structure of the AWP or VLT cabinet through the integration of advanced technologies such as the Light Bar Multicolor Surround, combined with an unprecedented level of image definition and color rendering.

 

Alongside the new BUBBLE Curved Displays, World Trade Display will also showcase at ENADA 2026 several flagship solutions already well established on the market, including:

 

  • new Totem Floor Standing Kiosk concepts,
  • suspended Window Facing Display solutions, particularly in demand inside gaming halls for advertising communication and for updating bets and plays,
  • the brand-new Multicolor LED Walls, dedicated to the projection of online bets and wagers on large-scale surfaces.

 

All the solutions presented respond to new consumer trends and to the needs of hospitality and entertainment venues such as Bingo Halls, Slot Halls, Videolottery Halls, as well as mid-to-high-end self-service event spaces.

The technologies and concepts on display confirm WTD’s commitment to combining innovation, quality, and aesthetics, opening up new business perspectives in the Gaming & Entertainment world and demonstrating how the sector can become increasingly strategic also for bar operators, understood as places of aggregation, social interaction, and entertainment, always within a controlled and protected environment.

 

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.