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INTERVIEW WITH RICCARDO TACCARDI PRESIDENT OF WORLD TRADE DISPLAY

WTD Announces Launch of Its New 2023 Display & Digital Signage Solutions, a whole renewed indoor-outdoor range, both in terms of design and even more advanced technical performance.

World Trade Display has expanded and renewed many of its product ranges since 2023 to bring together a full interactive service offering for customers in the Vending, Gaming, Automotive and Digital Signage in general.

On the one hand, the entire range of TACC series displays is renewed, both in the built-in version and in the Wallmount version, starting from the smallest 7″ inch up to 43 inches, but also in this regard the EGAN Large Display series, from 32″ up to 110 inches, all with new and updated Android systems and the latest generations of PC motherboards, thanks to which you will have even more performing touch solutions…

… on the other hand, the JOY floor standing series also undergoes a profound transformation, becoming even thinner thanks to the new “latest generation Open-Cell” panels; and finally the whole series of EDAR & GEN open frame touch monitors for outdoor use even under direct sunlight 24 hours a day, have all been enhanced with more performing LED panels and cooling fan system with automatic control via microchip.

Instead, as an absolute novelty, “SUMMUW” is presented, the new terminal with “ePayment Kiosk” function with a complete range of accessories already integrated inside it such as, Thermal Printer, Webcam, NFC & QR Code Reader and a special compartment for positioning the POS, to allow both the various recognition systems and credit card payments in a totally automated way and make SUMMUW, an innovative automated payment terminal that can operate both with the Android system and with Linux / Windows PC systems.

With SUMMUW, all payments are made over the network and fees are collected by the customer’s bank; SUMMUW is also available in different colors and with different PCAP technology touch monitors such as 21.5/ 23.8/ 27/ 32 inches to improve the interactive experience and show more information simultaneously on the display, as well as having a high brightness for all those outdoor environments where light often creates problems.

Riccardo Taccardi explains, …..how World Trade Display has now become the multi-service reality for the world of display & digital signage solutions in general; in fact, with over 6,000 devices sold in Europe and other international realities also this year, WTD offers its industrial customers and integrated service providers new projects based on the specific requests to satisfy any ad-hoc need, thanks to a tested and stable joint-venture in the far-east active for over 29 years with its own factories.

World Trade Display designs and markets its products under its own WTD brand, officially registered in the various institutional offices and has a range of products that are always certified for various all-round uses, both indoors and outdoors, responding exhaustively to the continuous innovations in interactive solutions.

With its own professional team in the technical support sector, World Trade Display operates both remotely and online for any problem that may arise, including after-sales.

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.