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WORLD TRADE DISPLAY AT VENDITALIA 2026, AN INTERVIEW WITH RICCARDO TACCARDI

World Trade Display is pleased to share the publication of the interview with its founder, Riccardo Taccardi, conducted during the Venditalia trade fair in May 2026.

A special thank you to the organizers and to everyone who made this important opportunity for discussion possible. It was an excellent occasion to talk about our company, our products, and the new perspectives of the sector.

In the field of digital signage applied to vending, WTD – World Trade Display continues to stand out for its solid and specialized production model: direct joint ventures with factories in the Far East for the manufacturing of displays specifically designed for the vending sector, intended for the Italian and European markets. The WTD range includes built-in and free-standing solutions, available in different formats and designed to meet the installation needs of manufacturers and operators.

But WTD is not just hardware. The company constantly invests in design, to make the user experience more attractive and purchase-oriented, and in software, updated in line with the latest technological innovations.

On the occasion of Venditalia 2026, Fabio Russo met Riccardo Taccardi, CEO and founder of the company, at the WTD stand to explore this vision in more detail.

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WORLD TRADE DISPLAY PRESENTS THE LATEST INNOVATIONS IN LCD AND OLED DISPLAYS!!

13 May 2026

Visual quality, efficiency and artificial intelligence for digital communication. World Trade Display confirms its commitment to researching and selecting the most advanced solutions in the field of professional displays, with particular focus on the latest developments in LCD, OLED and systems integrated with artificial intelligence. The display market is undergoing

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The interactive solutions developed by World Trade Display for the Gaming & Entertainment sector are designed to deliver a unique and engaging experience, both for players and for operators. All products include different types of Light-Bar Surround Multicolor, characterized by innovative designs and made with high-quality materials, specifically developed to

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.