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VENDITALIA 2024 interview at the World Trade Display

This year too, the visitors of Venditalia 2024 confirmed their interest in the event of the Vending sector where many innovations were presented on the occasion of the event, which for the first time was held at Fiera Milano City from 15 to May 18, 2024

A particular technological experience of VendingTV took shape and was experienced at the World Trade Display stand, where Fabio Russo interviewed Riccardo Taccardi, CEO of World Trade Display, now a leading company in the international Display & Digital Signage Solutions market.

By also exhibiting its wide range of digital signage products and solutions under the WTD brand at this 2024 event, the company immediately captured the curiosity of numerous managers of companies in the sector in the face of what digital signage solutions, thanks also to the help of artificial intelligence, can save industrial companies around the world.

New interactive monitor designs: floor standing kiosks also for outdoor use, industrial built-in open frames, and eye-catching LED walls, I respond perfectly to the increasingly pressing need to communicate dynamically with the consumer, as Riccardo Taccardi, founder, and president of WTD, explained well to the microphones of VendingTV

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.