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Communicating Across the Territory: Sisal Chooses World Trade Display for Its Retail Network

Visual communication today plays a crucial role in creating a direct and authentic connection between a brand and its audience. In this spirit, Sisal has always recognized the strategic importance of its points of sale — true meeting places where the player experience merges with technological innovation and human interaction.

In 2020, the company launched an ambitious expansion and modernization project, establishing over 1,100 new retail locations across Italy. To make these spaces more welcoming, informative, and functional, Sisal chose to rely on the digital solutions provided by World Trade Display (WTD), adopting in particular the new TACC series of interactive displays, designed to deliver a high level of interaction, clarity, and communication flexibility.

These technologies help enhance communication with customers through a visual language that is immediate and dynamic, capable of conveying information, updates, promotions, and multimedia content in real time. The TACC interactive touch displays offer intuitive and fast navigation, allowing users to easily access information about games, rules, events, and initiatives — turning the in-store experience into a moment of active and engaging participation.

Each Sisal retail outlet is also equipped with advanced visual communication tools, such as high-resolution videowalls and large-format displays, designed and produced by World Trade Display. These systems are used to broadcast informational content, operational instructions, and promotional messages, ensuring clear, consistent, and professional communication at all times.

Thanks to these solutions, Sisal has succeeded in standardizing the communication style across its retail network, offering a consistent and modern customer experience nationwide. WTD displays are not merely technological tools — they are genuine bridges between the company and its audience, capable of amplifying brand value and improving customer service quality.

The partnership between Sisal and World Trade Display stands as a concrete example of how digital technology can strengthen a company’s presence across the territory, simplifying information management and fostering a direct, effective, and transparent dialogue with customers.
A project that combines innovation, design, and functionality, serving a new way of communicating — modern, dynamic, and people-centered.

Informative Note

The installations and advertisements shown come from WTD partners or distributors around the world.
As a B2B company, World Trade Display does not directly create or install these solutions for end users.

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.