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WHY ARE COLORS NOT THE SAME ON DIFFERENT DEVICES?

Many people assume that all electronic devices should display the same colors, especially when they are from the same brand or model. In reality, this is not the case. If you place two identical monitors side by side and display the same image, there is at least a 95% chance that the colors will look different.

Why does this happen?

These differences can be noticed not only between monitors, but also among TVs, projectors, printers, and other devices. Even when the content is exactly the same, the visual result may vary. There are three main reasons for this:


1. Different Color Mixing Methods

There are two primary methods for producing color:

  • Additive color mixing (RGB): used by monitors, LED/OLED displays, and projectors. Colors are generated by light. When red, green, and blue light combine, they produce white.
  • Subtractive color mixing (CMY/CMYK): used in printing. Colors are created by pigment absorbing light on a surface such as paper. Combining cyan, magenta, and yellow produces, in theory, black.

Since the physical principles are different, the resulting colors cannot perfectly match between screens and printed materials.

2. Manufacturer Color Preferences

Each manufacturer calibrates its displays differently to achieve what they consider the best visual effect:

  • Some enhance vividness
  • Others focus on natural tones
  • Others optimize brightness or contrast

Because of this, even two screens from the same brand may appear slightly different depending on the intended use (gaming, photography, video viewing, etc.).

3. Manufacturing Variations
An LCD panel is made up of many layers (backlight, polarizers, liquid crystals, color filters, etc.).
Each layer can have a small production tolerance often around 2–5%.
When multiplied across 10+ layers, the final color variation can reach 15–20%.

Result: two new, seemingly identical monitors can still display different colors.

Conclusion

Color differences across devices occur for three main reasons:

  • Different manufacturer calibration standards
  • Differences between additive (screen) and subtractive (print) color mixing
  • Component variations in mass production

In the next article, we will discuss how to calibrate devices to achieve the most consistent color appearance between screens, prints, and different display technologies.

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.