The mission of Luxottica has always been to protect vision and enhance the beauty of people’s faces around the world, offering eyewear that combines technology, design, and timeless style. For over sixty years, the company has represented an excellence of Made in Italy, successfully blending craftsmanship and industrial innovation, always focusing on material quality, aesthetic research, and people’s visual well-being.
Each collection is born from a perfect balance between technological innovation and manufacturing tradition, an expression of a constantly evolving expertise that interprets consumers’ tastes, needs, and aspirations. The goal is to create the best possible eyewear, conceived not only as protective tools for vision but also as objects of identity and personality, capable of telling the story of the person wearing them.
During international events, trade shows, and corporate presentations, Luxottica relies on World Trade Display’s (WTD) technological solutions for digital communication and audience engagement. Interactive touch tables, along with multimedia displays and digital signage systems, become strategic tools to present in an innovative and captivating way the new collections, materials, and production processes that make the brand a global leader in the eyewear industry.
Thanks to WTD technology, visitors can virtually explore the products, learn about the technical details of the frames, discover the history of the group’s brands, and enjoy an immersive experience that combines aesthetics, functionality, and sustainability. The digital systems also allow for real-time content management, ensuring flexibility and precision in communication during events.
The collaboration between Luxottica and World Trade Display is a concrete example of how technology can enhance the value of Italian design and innovation, transforming a product presentation into a complete sensory experience.
A meeting of vision, beauty, and progress, where seeing better truly means living better.
