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WTD WORLD TRADE DISPLAY EXPANDS ITS PRODUCT RANGE WITH NEXT-GENERATION TRANSPARENT OLED SOLUTIONS

Starting in 2025, World Trade Display (WTD) has expanded its portfolio with a new line of transparent OLED solutions, including Displays, Kiosks, Floor Standing units, and Touch Tables featuring 43% transparency and available in both Wide Screen 16:9 and Panoramic 32:9 formats.

 

Innovative visual experience

The new OLED Transparent Digital Signage range covers sizes from 30” to 77”, available as Monitor or Reclinic Model versions. These displays allow users to see through the screen, blending seamlessly into the surrounding environment while displaying content without blocking objects behind it. This makes them ideal for retail stores, museums, exhibitions, and events, where communication and design coexist.

 

Technology meets design

The OLED series combines art and technology. With its transparent design and modern aesthetics, each product functions as both a digital tool and a design statement. The large, flat 4K screens deliver crisp images, rich colors, and an immersive viewing experience, making them perfect for entertainment, trade shows, and conferences.

 

Materials and construction

  • High-quality aluminum alloy frame: lightweight, durable, and corrosion-resistant for exceptional longevity.
  • Anodized surface treatment: increases hardness and wear resistance while providing a refined finish.
  • Optimized design: balanced proportions, smooth edge transitions, hidden interfaces, and built-in ventilation for a clean and functional look.
  • Precision manufacturing using CNC machining and laser cutting, ensuring dimensional accuracy and smooth surfaces.
  • Seamless welding technology for a visually clean and structurally solid build.
  • Custom finishes, from matte textures to mirror-like gloss, enhancing both feel and appearance.

 

WTD strategic vision

WTD continues to invest in the evolution of Industrial Communications, keeping OLED Transparency technology at the core of its European business strategy. This vision aims at a “Smart” future intuitive, efficient, and sustainable expanding into new markets such as Hospitality, Food & Beverage, B2B, Industrial Solutions, and Retail.

 

Company statement

“At WTD, we are developing new products and solutions increasingly aligned with industrial customer needs.
Our goal is to strengthen technological superiority and performance across both Industrial and Retail sectors, emphasizing quality, design, and digital innovation. Our brand is built on a strong identity, long-term joint ventures with Far East factories, and the use of artificial intelligence to optimize processes and efficiency. We are enhancing our sales and support networks to promote a new purchasing model retail-tech that is more convenient, secure, efficient, and sustainable.”
With its new Transparent OLED solutions, World Trade Display reinforces its position as a European leader in display technology, bringing the future of visual communication to new levels of integration, elegance, and sustainable innovation.

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.