Visual communication today plays a crucial role in creating a direct and authentic connection between a brand and its audience. In this spirit, Sisal has always recognized the strategic importance of its points of sale — true meeting places where the player experience merges with technological innovation and human interaction.
In 2020, the company launched an ambitious expansion and modernization project, establishing over 1,100 new retail locations across Italy. To make these spaces more welcoming, informative, and functional, Sisal chose to rely on the digital solutions provided by World Trade Display (WTD), adopting in particular the new TACC series of interactive displays, designed to deliver a high level of interaction, clarity, and communication flexibility.
These technologies help enhance communication with customers through a visual language that is immediate and dynamic, capable of conveying information, updates, promotions, and multimedia content in real time. The TACC interactive touch displays offer intuitive and fast navigation, allowing users to easily access information about games, rules, events, and initiatives — turning the in-store experience into a moment of active and engaging participation.
Each Sisal retail outlet is also equipped with advanced visual communication tools, such as high-resolution videowalls and large-format displays, designed and produced by World Trade Display. These systems are used to broadcast informational content, operational instructions, and promotional messages, ensuring clear, consistent, and professional communication at all times.
Thanks to these solutions, Sisal has succeeded in standardizing the communication style across its retail network, offering a consistent and modern customer experience nationwide. WTD displays are not merely technological tools — they are genuine bridges between the company and its audience, capable of amplifying brand value and improving customer service quality.
The partnership between Sisal and World Trade Display stands as a concrete example of how digital technology can strengthen a company’s presence across the territory, simplifying information management and fostering a direct, effective, and transparent dialogue with customers.
A project that combines innovation, design, and functionality, serving a new way of communicating — modern, dynamic, and people-centered.
