Cinecittà S.p.A. has represented for decades the beating heart of the Italian audiovisual industry, a globally recognized reference point for film, television, and multimedia production. Considered the true creative hub of the national audiovisual sector, Cinecittà is a unique ecosystem where technological innovation, culture, and visual art coexist in perfect balance.
In addition to its historic role in managing production studios and providing technical services for the audiovisual and creative industries, Cinecittà also fulfills an institutional and cultural mission, promoting Italy’s cinematic heritage and supporting the development of new forms of artistic expression. It is here that technology meets storytelling, giving life to spaces where creativity takes shape through images, sounds, and movement.
Within this environment of excellence, World Trade Display (WTD) plays a fundamental role in modernizing facilities and productions with its Digital Signage solutions, designed to combine design, functionality, and innovation. WTD’s interactive floor-standing kiosks, video walls, and large-format displays are used not only for communication and information management within spaces, but also as scenic and narrative elements within film and television productions.
WTD solutions often appear in scenes from successful films, where their presence helps create realistic and contemporary environments, perfectly integrated into the production design. Interactive monitors, for example, are used as high-tech props, ideal for depicting modern offices, command centers, airports, or futuristic environments, adding realism and visual coherence to the narrative.
Thanks to their versatility and high construction quality, WTD products are also used behind the scenes — in control rooms, direction centers, and Cinecittà’s post-production areas — where they support technicians, directors, and set designers with intuitive interfaces and professional performance. Digital Signage solutions make it possible to manage multimedia content in real time, coordinate production information, and improve communication between departments, enhancing efficiency and precision at every stage of the creative process.
The collaboration between Cinecittà and World Trade Display demonstrates how technology can become an integral part of visual language, transforming digital tools into silent actors that enrich cinematic storytelling.
A perfect combination of art and innovation, where the charm of the big screen meets the power of interactive communication to tell the story of the future of Italian cinema and the audiovisual industry.
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