Coca-Cola is a non-alcoholic soft drink, one of the most famous and beloved beverages in the world. The same name also refers to The Coca-Cola Company, the multinational corporation that stands as a symbol of quality, innovation, and tradition.
In Italy, Coca-Cola’s story began in 1927, the year the drink was first bottled in the country. Since then, its connection with Italian culture has grown stronger through decades of development, partnerships, and a continuous presence in people’s everyday lives. Coca-Cola has become an icon not only of taste and refreshment but also of shared moments, togetherness, and a positive spirit.
Today, the brand keeps evolving by combining the strength of its heritage with technological innovation. The most recent campaigns, along with the unforgettable ones from the past, are shared and promoted through advanced digital solutions, thanks to World Trade Display’s digital signage systems.
Multimedia kiosks, floor-standing displays, and interactive touch tables create immersive and engaging experiences, bringing Coca-Cola’s values and story to life during national events, trade fairs, and public spaces throughout Italy.
Through this collaboration, Coca-Cola and technology partners like WTD continue to honor and renew a legacy that has lasted for almost a century, growing alongside people, cities, and Italian culture.
