The latest news from the Lavazza world, delicious recipes, exclusive promotions, and everything that can help you make the most of every single moment of the day are now shared in an innovative and engaging way. The Lavazza experience is constantly evolving, combining Italian tradition, quality, and passion for coffee with the most advanced communication technologies.
During fairs, events, and official presentations, the values and emotions that define the brand are displayed and communicated through the latest Digital Signage solutions from World Trade Display (WTD). Thanks to interactive displays, high-definition videowalls, and multimedia kiosks, Lavazza’s content comes to life dynamically and vividly, capturing the audience’s attention and offering an immersive, multisensory experience.
WTD technologies make it possible to manage and update content in real time, allowing Lavazza to effectively communicate its world of aromas, people, and stories. Each video, image, or message becomes part of a broader narrative that guides visitors on a journey through the excellence of Italian coffee culture.
Through the combination of art, design, and digital innovation, Lavazza and World Trade Display turn every space into a meeting point between tradition and modernity, celebrating the culture of coffee in all its forms.



