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Discover the stories behind Lavazza coffee

The latest news from the Lavazza world, delicious recipes, exclusive promotions, and everything that can help you make the most of every single moment of the day are now shared in an innovative and engaging way. The Lavazza experience is constantly evolving, combining Italian tradition, quality, and passion for coffee with the most advanced communication technologies.

During fairs, events, and official presentations, the values and emotions that define the brand are displayed and communicated through the latest Digital Signage solutions from World Trade Display (WTD). Thanks to interactive displays, high-definition videowalls, and multimedia kiosks, Lavazza’s content comes to life dynamically and vividly, capturing the audience’s attention and offering an immersive, multisensory experience.

WTD technologies make it possible to manage and update content in real time, allowing Lavazza to effectively communicate its world of aromas, people, and stories. Each video, image, or message becomes part of a broader narrative that guides visitors on a journey through the excellence of Italian coffee culture.

Through the combination of art, design, and digital innovation, Lavazza and World Trade Display turn every space into a meeting point between tradition and modernity, celebrating the culture of coffee in all its forms.

Informative Note

The installations and advertisements shown come from WTD partners or distributors around the world.
As a B2B company, World Trade Display does not directly create or install these solutions for end users.

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More Partnership

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29 October 2025

The World Food Programme (WFP), a United Nations agency, is the world’s largest humanitarian organization dedicated to saving lives and fighting global hunger. Its mission is to provide food assistance to people affected by wars, natural disasters, and economic crises, while building the foundations for a future of peace, stability,

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A Political and Military Alliance: NATO Chooses World Trade Display’s Interactive Solutions for Communication and International Collaboration

29 October 2025

Security is a fundamental pillar of our daily well-being and the stability of nations. In a constantly evolving world marked by new geopolitical and technological challenges, the North Atlantic Treaty Organization (NATO) has the mission of guaranteeing the freedom and security of its member countries through a combination of political

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The world of Security

29 April 2022

The globalization of international markets and the rapid evolution of operational dynamics that characterize today’s security industry have greatly increased the need for specialized technical expertise and in-depth technological know-how. In an increasingly competitive and fast-moving environment, companies must rely on solid organizational structures capable of integrating digital solutions and

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GO BACK

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.