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Cinecittà, the reference hub of the audiovisual industry: technology and creativity with World Trade Display’s digital solutions

Cinecittà S.p.A. has represented for decades the beating heart of the Italian audiovisual industry, a globally recognized reference point for film, television, and multimedia production. Considered the true creative hub of the national audiovisual sector, Cinecittà is a unique ecosystem where technological innovation, culture, and visual art coexist in perfect balance.

In addition to its historic role in managing production studios and providing technical services for the audiovisual and creative industries, Cinecittà also fulfills an institutional and cultural mission, promoting Italy’s cinematic heritage and supporting the development of new forms of artistic expression. It is here that technology meets storytelling, giving life to spaces where creativity takes shape through images, sounds, and movement.

Within this environment of excellence, World Trade Display (WTD) plays a fundamental role in modernizing facilities and productions with its Digital Signage solutions, designed to combine design, functionality, and innovation. WTD’s interactive floor-standing kiosks, video walls, and large-format displays are used not only for communication and information management within spaces, but also as scenic and narrative elements within film and television productions.

WTD solutions often appear in scenes from successful films, where their presence helps create realistic and contemporary environments, perfectly integrated into the production design. Interactive monitors, for example, are used as high-tech props, ideal for depicting modern offices, command centers, airports, or futuristic environments, adding realism and visual coherence to the narrative.

Thanks to their versatility and high construction quality, WTD products are also used behind the scenes — in control rooms, direction centers, and Cinecittà’s post-production areas — where they support technicians, directors, and set designers with intuitive interfaces and professional performance. Digital Signage solutions make it possible to manage multimedia content in real time, coordinate production information, and improve communication between departments, enhancing efficiency and precision at every stage of the creative process.

The collaboration between Cinecittà and World Trade Display demonstrates how technology can become an integral part of visual language, transforming digital tools into silent actors that enrich cinematic storytelling.

A perfect combination of art and innovation, where the charm of the big screen meets the power of interactive communication to tell the story of the future of Italian cinema and the audiovisual industry.

  • Wildlife film “Cetto c’è” 2019
  • Tao due Film -Tolo Tolo- film di Checco Zalone
  • Neri Parenti “in Vacanza su Marte” Boldi De Sica

Informative Note

The installations and advertisements shown come from WTD partners or distributors around the world.
As a B2B company, World Trade Display does not directly create or install these solutions for end users.

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The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.

The motherboard market is experiencing a sharp increase in costs, mainly driven by DRAM memory shortages and high chip prices, further aggravated by the surge in demand from the AI sector. This trend, expected to continue until 2028, has led to a significant drop in sales and is forcing a return to older technologies such as DDR4.

Below are the key details regarding the cost increase:

  • Main Causes: Strong demand for Artificial Intelligence (AI) components has led manufacturers to prioritize the production of high-capacity memory, resulting in shortages and higher DRAM costs, which directly impact motherboard prices.
  • Price Impact: Significant price increases are being observed, with some DDR5 kits exceeding USD 600. Analysts forecast a steady upward trend in the long term, estimated through 2028.
  • Market Situation: Rising RAM prices have caused a 40%–50% decline in motherboard sales, described in some sectors as a “memory apocalypse.”
  • Emerging Trends: There is renewed interest in older motherboards and memory technologies, such as DDR4,
    due to the prohibitive costs of next-generation platforms.

The situation is critical, with price increases affecting not only key components but the entire PC ecosystem as well, including motherboards, which are also being impacted by memory shortages. Accordingly, due to the ongoing increases in the cost of components and other materials, as previously communicated in our email since February, all prices agreed upon earlier and all quotations issued are no longer to be considered valid. Please contact our sales department for updated information and to confirm product availability.